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Dispatch Rider

Facebook Ads Case Study: Dispatch Rider

Website: N/A (Campaign for Dispatch Rider Service)
 Business Name: Dispatch Rider
 Objective: Lead Generation

Business Background:

Dispatch Rider is a travel services company that offers bike riding tour packages across India, including popular destinations like Ladakh, Bhutan, and Kerala. Their goal was to generate high-quality leads for adventure bike riding enthusiasts within a 2-month window using Facebook Ads.

Strategies We Used:

✅ Adopted a full-funnel advertising strategy — Awareness, Traffic, and Lead Generation campaigns.
 ✅ Launched Traffic and Awareness campaigns first to build interest and collect landing page views, focusing on audiences interested in travel, bike riding, and adventure tourism.
 ✅ In the Lead Generation (Instant Form) campaigns, targeted:

  • Custom audience of previous website visitors and engaged users

  • Lookalike audience based on high-intent customers

  • Adventure and bike touring enthusiasts across India

✅ Ad creatives focused on adventure excitement, exclusive bike tours, and limited-time offers.

✅ Ran A/B testing for:

  • Custom vs Lookalike audiences

  • Different ad creatives (images, videos, testimonials)

  • CTA variations

✅ Excluded underperforming placements to optimize CPL.
 ✅ Shifted budget towards best-performing ad sets to maximize lead volume within the budget.

Optimization Efforts:

  • Regularly monitored CPL and lead quality

  • Distributed more budget to high-performing ad sets and paused high-CPL sets

  • Refreshed creatives weekly to combat ad fatigue

  • Implemented testimonial video ads for trust building

  • Geo-targeted major metro cities and adventure hotspots for better reach

Results (March 1, 2025 – May 5, 2025):

Campaign Name

Leads

Impressions

Amount Spent

Cost Per Lead

NE

Instant Form Campaign

1,426

1,340,578

₹36,558.45

Bhutan

Leads

Instant Form

159

165,899

Leh

Leads

Instant Form

22

25,255

➡️ Total Leads Generated: 1,607+ (Including smaller campaigns like Messaging | Kerala)
 ➡️ Total Ad Spend: ₹80,000+
 ➡️ Average CPL: ₹35.95 (weighted average from top campaigns)
 ➡️ Total Link Clicks: 9,683+

Results

Summary

Our Facebook ad campaigns for Dispatch Rider successfully generated 1,600+ high-quality leads in 2 months at an average cost per lead of ₹35.95, while maintaining strong engagement through 9,683+ link clicks and over 1.5 million impressions.

 

By leveraging a strategic full-funnel approach, audience segmentation, A/B testing, and continuous optimization, we effectively captured the attention of adventure travelers across India, delivering outstanding results and a steady stream of interested prospects for the client’s premium bike tour packages.