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PAD Creatives

Google Ads Case Study: PAD Creatives

Location: UK 

Website: https://padcreative.co.uk/

Industry: Branding & Design
Project Type: Lead Generation 

Background

PAD Creatives, a brand and design agency, approached us in 2023 with a challenge — their existing Google Ads campaigns were generating leads, but the quality of those leads was poor, resulting in wasted ad spend and low conversion rates.

Objectives

  • Improve the quality of leads generated through Google Ads

  • Reduce irrelevant traffic and increase qualified conversions

  • Optimise ad spend by focusing on high-performing keywords and timings

  • Refresh creative assets to align with current trends

Key Actions Taken

✅ Keyword Refinement:

  • Reviewed and updated all keyword lists, focusing on high-intent and relevant search terms
  • Added negative keywords daily to filter out irrelevant traffic

✅ Ad Copy Updates:

  • Revamped ad copy to reflect current industry trends and align with audience intent
  • Added stronger CTAS and benefits-focused messaging

✅ Ad Extensions Optimisation:

  • Updated callout extensions, sitelinks, and structured snippets for better engagement and visibility

✅ Campaign Scheduling Adjustments:

  • Analyzed historical performance data to identify high-converting days and times
  • Adjusted ad schedules to prioritize budget during peak conversion periods

✅ Budget Reallocation:

  • Increased budgets for top-performing, relevant keyword groups
  • Paused or limited spend on underperforming campaigns

✅ Creative Asset Updates:

  • Updated image creatives with fresh, trendy visuals
  • Introduced video ads showcasing successful brand design projects from the past

✅ Campaign Structure Optimization:

  • Ran five different types of ad groups tailored for specific services and audience segments
  • Split-tested different ad formats and creative combinations

Results (2024 Performance Highlights)

  • 📈 Higher Quality Leads: Significant increase in qualified leads, improving overall lead-to-customer conversion rate

  • 📉 Reduced Irrelevant Traffic: Daily negative keyword updates effectively filtered out low-intent clicks

  • 💰 Improved Cost-Per-Conversion: Noticeable drop in cost per conversion by refining targeting and ad assets

  • 🕒 Better Conversion Timing: Optimized schedules ensured budget spent when conversions were most likely

Snapshot from Google Ads Manager (2024):

Campaign Level 

Ad Group Level

(You can insert the relevant screenshot here as visual proof of performance metrics.)

Conclusion

Through consistent optimization and data-driven adjustments, we transformed PAD Creatives’ Google Ads account from a low-quality lead generator into a high-performing, conversion-focused asset. The client experienced a stronger year in 2024, with more qualified inquiries and better ROI from their advertising efforts.