binarytechno.com

Contact Us
Get a Free Consultation!
Contact Us
Digital Marketing
  • Web Design
  • Wordpress Design
  • E-commerce Design
  • UI/UX Design
  • Responsive Design
  • Website Redesign
  • Digital Marketing
  • SEO
  • PPC
  • Content Marketing
  • Social Media
  • Amazon Marketing
  • Account Management
  • PPC Management
  • Amazon SEO
  • Listing Optimization
  • Account Audit
  • Walmart Acc. Management
Designer
Our Work
Edit Template

Surbiton Dental

Google Ads Case Study: Surbiton Dental

Service Focus: Emergency Dental & Invisalign
Campaign Goal: Drive high-quality, cost-effective leads

Website: https://www.surbitondental.co.uk/

Location: UK

Client Overview

Surbiton Dental is a local UK-based dental practice offering emergency dental care and Invisalign treatment. Their objective was to increase patient enquiries through targeted online advertising while ensuring lead quality and cost efficiency. 

Strategy Overview

We designed a full-funnel, data-driven campaign using a multi-platform and multi-format approach:

1. Facebook Ads for Awareness

  • Launched video ads to improve engagement and reach.
  • Targeted specific demographics and interests related to dental care.
  • Created visual and informative content tailored for local users.
  • Goal: Warm up the audience and introduce Surbiton Dental’s offerings.

2. Google Search Campaign for Lead Generation

  • Search Network Campaigns with:

    • Exact and phrase match keywords to maintain high relevance.

    • Strategic negative keywords to eliminate unqualified traffic.

    • A/B testing across multiple ad copies and extensions (sitelinks, callouts, structured snippets).

    • Multiple landing pages based on search intent (e.g., Invisalign vs Emergency).

  • Performance Max Campaign:

    • Tested alongside standard Search to compare automated vs manual targeting and creative performance.

  • Controlled ad scheduling to prioritise high-performing hours/days.

Campaign Performance Snapshot

Tactics Implemented

✅ Video Ads for better engagement on Facebook
 ✅ Performance Max (PMax) campaign for A/B testing
 ✅ Exact & Phrase Match Keywords for targeting precision
 ✅ Negative Keywords to eliminate irrelevant clicks
 ✅ Ad Extensions to boost CTR and provide extra context
 ✅ Time-Based Ad Scheduling to maximize budget efficiency
 ✅ Landing Page Variants to match intent and improve conversion
 ✅ Ongoing Optimization based on conversion data and trends

Results Summary

  • 🎯 1500 High-Quality Leads

  • 💸 £2.37 Cost per Conversion – highly cost-effective

  • 🚀 30.40% Conversion Rate – indicates exceptional targeting

  • 📊 Optimized budget distribution between PMax and Search for better ROI

Client Impact

Surbiton Dental saw a significant increase in patient enquiries, especially for high-value services like Invisalign. The full-funnel approach allowed us to build awareness, capture interest, and convert high-intent users efficiently.

Conclusion

This case study demonstrates how a well-executed Google Ads strategy—combined with social awareness and precise search targeting—can deliver outstanding results for local service businesses. Our layered approach ensured volume, quality, and cost-efficiency, making this campaign a resounding success.